Publishing + Marketing
Self-Publishing Guides
Comprehensive resources to help you navigate the self-publishing process, from formatting and cover design to distribution and marketing. These guides provide the tools and knowledge you need to publish your work with confidence.
(Online Resource) - Amazon KDP
Amazon’s platform for self-publishing eBooks and print books. KDP makes it easy to publish and distribute your work worldwide with tools to manage royalties, formatting, and marketing.
Why I recommend it: It’s one of the most accessible ways for indie authors to reach millions of readers.
(Online Resource) - IngramSpark
A leading platform for self-publishing print and eBooks, IngramSpark provides distribution to bookstores, libraries, and online retailers.
Why I recommend it: It’s a fantastic option for authors who want wide distribution beyond Amazon.
(Online Resource) – Self-Publishing Formula
This site offers detailed courses and free resources for navigating self-publishing, with a focus on marketing and selling books.
Why I recommend it: The insights into ads and audience targeting are invaluable for self-published authors looking to grow their sales.
Traditional Publishing Resources
A collection of tools and advice for pursuing traditional publishing, including guidance on querying agents, submitting to publishers, and understanding the industry. These resources will help you take the next steps toward getting your work published.
(Online Resource) - Query Shark
The late great literary agent Janet Reid’s famous blog critiques query letters and provides invaluable advice on writing a pitch that will catch an agent’s attention.
Why I recommend it: You’ll learn exactly what works (and what doesn’t) when querying agents.
(Online Resource) - MSWL
A platform where agents and editors share what they’re looking for in submissions.
Why I recommend it: It’s a great tool for tailoring your queries to the right industry professionals.
(Online Resource) - Publisher's Marketplace
A hub for writers looking to research agents, track book deals, and stay up-to-date on industry trends.
Why I recommend it: It’s one of the best resources for finding agents and keeping tabs on what’s selling in the market.
(Online Resource) - Jane Friedman's Blog
Jane offers a wealth of free advice on publishing, querying, and understanding the publishing landscape.
Why I recommend it: Her balanced and insightful posts are invaluable for navigating both traditional and self-publishing options.
Book Marketing & Platform Building
Resources to help you promote your book and grow your author platform. From social media strategies to branding tips, these tools will guide you in reaching your audience and building lasting connections with readers.
(Online Resource) - BookBub
A powerful book promotion platform that connects authors with millions of readers. BookBub helps authors run discounted eBook promotions to boost visibility and sales.
Why I recommend it: If you’re self-publishing, this is one of the most effective marketing tools out there.
(Online Resource) - The Creative Penn
Joanna Penn shares actionable strategies for marketing books, from social media to ads and beyond.
Why I recommend it: Her practical advice is ideal for authors who are new to book promotion.
(Online Resource) - Book Launch
A resource-packed site that helps authors plan and execute successful book launches.
Why I recommend it: It’s full of actionable tips for making your book launch as effective as possible.
(Online Resource) - Helping Writers Become Authors
Weiland offers blog posts and tips on creating a professional author platform and engaging with your audience authentically.
Why I recommend it: Her advice is approachable and tailored to fiction writers.
Social Media Marketing Resources
Essential tools and strategies to help you leverage social media for book promotion. Learn how to create engaging content, grow your following, and effectively connect with readers across various platforms.
(Online Resource) - Social Media Examiner
This site offers in-depth articles and guides for mastering social media platforms like Instagram, Facebook, and TikTok for book promotion.
Why I recommend it: Social media is one of the most effective ways to connect with readers, and this site breaks down best practices in detail.
TikTok for Authors (BookTok)
(Online Resource) - YouTube
Check out YouTube tutorials and guides from authors who have successfully used TikTok for book promotion.
Why I recommend it: TikTok is a fast-growing platform for discovering books, and BookTok can help you tap into that trend effectively.